Smith New TAA Director of Marketing and Communications
The Thoroughbred Aftercare Alliance is happy to announce the hiring of Samantha Smith, who will be part of the group as the brand new Director of Advertising and marketing and Communications efficient February 27.
Samantha brings a wealth of expertise and experience to this place. A graduate of the College of Kentucky’s animal science program, Samantha has 10 years of Thoroughbred trade work expertise, together with 5 years in trade advertising and marketing and communications with varied equine associations, together with TOBA, The Jockey Membership Security Web Basis and Horse Racing Ladies’s. Assembly.
In her new function, Samantha can be liable for managing and overseeing all advertising and marketing initiatives inside the Thoroughbred Aftercare Alliance. The administration group will work carefully with the Communications Committee and TAA’s accredited our bodies to develop and implement advertising and marketing methods aligned with the corporate’s total objectives and targets.
“We’re excited to have Samantha Smith be part of the Thoroughbred Aftercare Alliance as our Director of Advertising and marketing and Communications,” mentioned TAA President Jeff Bloom. “As TAA has grown through the years, so has our demand for skilled communication and advertising and marketing. His wealthy expertise in addition to his ardour for aftercare can be an important asset to our group.”
Presently an advocate of Thoroughbred Aftercare, Samantha resides on Thoroughbred Superfection aka “Shaylon”, which carries her Godolphin off the observe when she’s not working.
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“I’ve a robust curiosity in Thoroughbred British racing, significantly in any space in my skilled profession the place I can help efforts to advertise and develop the game, practice others, or enhance security, wellbeing and aftercare initiatives,” Samantha mentioned. “In my private life with my former racehorse, I’ve a ardour for Thoroughbred aftercare particularly. I stay up for becoming a member of the group at TAA and selling all that Thoroughbred has to supply after the race.”
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